Thinking
The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.
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The interesting Squiggle and the long ‘Aha’ (with Helen Tupper and Sarah Ellis)
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Two thousand years more interesting (with Professor Arlene Holmes-Henderson)
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On Saturn it’s raining diamonds (with Addison Brown)
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Why Your Dog is a Better Producer Than You (with Maz Farrelly)
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Back Market: "Scaling our numbers is a revolutionary act.”
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Interviews
Challenger Brands
Oatly: "Being a Challenger is having a mindset of trying to change something"
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Interviews
Challenger Brands
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