Thinking
The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.
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Disrupting beliefs and breaking inertia (with Lucinda Barlow)
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Podcasts
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Insights
Built Around the Customer: Pret’s Shop of the Future
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Interviews
Challenger Brands
Strategy
Innovation
The Power of Surprise - Part 2 (with Rory Sutherland)
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Podcasts
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The Power of Surprise - Part 1 (with Rory Sutherland)
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Podcasts
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Breaking conventions: How Slather took on sunscreen
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Interviews
Challenger Brands
How to start the Google Creative Lab (with Andy Berndt)
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Opinion
Fun isn't trivial. Particularly in a cold climate.
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Perspectives
Culture
Strategy
Cost of Dull
Insights
100M People in 10 Years: Tom De Blasis on TAB KIT's Big Ambitions
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Interviews
Innovation
Insights
Webinar: Do More With Less, The Challenger Advantage for Marketing Teams
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Webinars
Strategy
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