Thinking
The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.
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Webinar: Supercharging Power Brands with Challenger Thinking
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Webinars
Strategy
Anti Dull: The Challenger Guide to Battling Banality
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Books
Cost of Dull
Challenger Brands
Strategy
Why strategy only works when it’s everyone’s business
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Perspectives
Culture
Strategy
How to Win by Doing Less, in a World Obsessed with More
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Perspectives
Strategy
Innovation
Lightphone: “What you choose not to do becomes your POV”
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Interviews
Challenger Brands
Yoco: “People see the blue everywhere. It's almost a stamp of trust.”
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Interviews
Challenger Brands
A jolt of Challenger thinking
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