Helping you to get unstuck and move further, faster.

  • “The greatest thing about eatbigfish is that they are always challenging the status quo – this is why companies should hire agencies and eatbigfish does just that.”

    Jojo de Noronha, President, Northern Europe, The Kraft Heinz Company

  • “eatbigfish's unwavering focus on a clear brand narrative – a strong sense of what the brand stands for and what it is trying to achieve – ensures activations stay true to the brand's identity.”

    Edward Vickers, Senior Brand Marketing Manager, Cereal Partners

  • “We loved that the ideas came from our people, the heartbeat of the company… eatbigfish were experts in the field but humble in the way they ensured the process worked for our culture.”

    Allison Kirkby, Former President and Group CEO, Tele2

What do we do?

We work alongside client teams to foster a Challenger Mindset, enabling them to progress in Strategy, Marketing Activation, Innovation, and Internal Culture. We work on a project basis, which could mean anything from a 1-hour intervention to an in-depth programme over six months.

We’ve worked with clients across the world in nearly every category, including packaged goods, financial services, luxury, B2B, entertainment, tech, pharmaceuticals and hospitality. We’re waiting for a call from a fishmonger.

How do we work?

  • We help your team define their own solutions – our programs are designed to make you and your team the architects of your own strategy

  • We pride ourselves on combining Challenger expertise and world-class facilitation to deliver projects that inspire, build confidence and create internal alignment

  • We work upstream with clients, but we believe that ideas and strategy travel together, so we often collaborate with creative partners to bring the strategy to life

  • We’ll help you to get unstuck, find opportunities by looking inside & out, raise your ambitions, set a course, and agree a plan to make it happen.

Some of our recent projects

  • Transformed Moet Hennessy’s Ardbeg into an impossible-to-ignore whisky brand with a positively weird positioning that set it on a course for step-change growth.

  • Empowered Audible to embrace constraints throughout the organisation with practical training sessions and digital tools.

  • Collaborated with Belvedere to reimagine the original super-luxury vodka into a brand striving to set a new benchmark for unexpected iconicity.

  • Developed a new global Challenger brand identity for Coca-Cola’s biggest mainstream water brand, positioning it as the water to be chugged, not sipped.

  • Evolved CityFibre's core values and behaviours after a period of rapid growth in the B2B broadband market.

    Read more →

  • Embedded a Challenger Mindset across Coopervision's team with training, ongoing stimulus and support.

  • Sharpened and revitalized the Dos Equis brand positioning to be more relevant with a new generation, helping to return it to the fame it once enjoyed.

  • Revitalised General Mill’s snacking brand with a motivating point of view.

  • Introduced the Challenger approach to all levels of HSBC's global marketing team through a multi-year relationship.

  • Partnered with the HR team to deliver two inspiration sessions to senior leaders across Europe. The sessions inspired the team to adopt a Challenger Mindset and feel confident in embracing constraints.

  • Helped The Coca-Cola Company break from the status quo to develop a Challenger positioning and strategy to enter the ready-to-drink cocktail category with Minute Maid Spiked.

  • Assisted the iconic Australian breakfast brand in reversing category decline and regaining its Challenger spirit with a serving of Aussie common sense.

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