The Extraordinary Cost of Dull
For all that we’ve learnt about marketing effectiveness, and despite all the creative and strategic talent in the marketing community, the big beige elephant in the marketing conversation is that most brands are still being far too boring, and they’re being ignored because of it.
What is the real cost of being dull for us all? And what should we be doing about it? In our latest research project, eatbigfish founder Adam Morgan has gathered together a collective of expert contributors including Peter Field, the IPA, Jon Evans, System1 and Karen Nelson-Field to reveal the real Cost of Dull for brands and businesses - and uncover the strategies to avoid it.
The latest from the project
What is the Extraordinary Cost of Dull? Adam explains all about the project so far.
How do Challengers avoid the traps of dull marketing? Watch the webinar from eatbigfish.
The podcast for people who can't afford to bore their audience - listen now to season 1.
System1 investigate The Cost of Dull as seen in the data from their Test your Ad database.
The latest instalment of ‘The Extraordinary Cost of Dull’ - available on-demand on the Marketing Academy Virtual Campus.
How much is dull costing us? Peter Field shares his findings from the IPA database.
Join us on our mission to fight dull
Do you have a brand that’s fighting the forces of dull? Do you have a data set or story to share?
Does your team need a shot of inspiration to help make their plans much more interesting?
Get in touch to join our community of Challengers working together to banish beige…
