The Cost of Dull with Peter Field

Written By Helen Redstone

In the opening episode of Let’s Make This More Interesting, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field. Peter has kindly shared some slides with us that expand on some of his key initial findings, which you can download below.

Helen Redstone

Helen is eatbigfish's chief cynic, secret idealist and reluctant entrepreneur. She can mostly be found drinking wine and eating crisps in East London pubs.

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The Extraordinary Cost of Dull