We’re the strategic consultancy that helps ambitious Challengers to grow.

Over the last three years, eatbigfish and our fellow Cost of Dull collaborators have revealed what Challenger brands have always understood: if you can't afford to be ignored, taking the 'safe' route isn’t just expensive, it’s a death sentence.

The brands that succeed don’t follow the expected path; they break away from it. This month, starting with our latest research on the Startling Power of Surprise, we’ll share the tools and thinking you need to get ahead, and stay there.
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