Thinking

The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.

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AI is an anti-social strategist. You can't afford to be.

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Perspectives
Strategy
Culture

Let's Make This More Interesting

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Podcasts
Cost of Dull

Webinar: The Anti Dull Intervention

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Webinars
Cost of Dull
Strategy

The 4 essentials for successful strategic change

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Perspectives
Culture

Bold Bean Co: "Beans are the best – so why aren't we all eating beans?"

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Interviews
Challenger Brands

The Extraordinary Cost of Dull

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Publications
Cost of Dull

The Pirate Inside

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Publications
Culture

Lessons, Frameworks, Power and Sex (a look back at Season 1)

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Podcasts
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Giving up the gold (with Nick Reed)

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Podcasts
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The third American art form (with Russell Davies)

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Podcasts
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Making the magic more probable (with Russell Davies)

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Podcasts
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Lashing the world with story (with John Yorke)

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Podcasts
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