Thinking

The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.

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Bloom & Wild: “What is the spectrum of care you can show up for?”

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Interviews
Challenger Brands

How to tell a big story in just 90 seconds (with Louisa Preston and Luisa Baldini)

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Podcasts
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Disappearing investment? Why Challengers in Tech need a can-if attitude

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Perspectives
Strategy

The five components of interesting (with Jeffre Jackson and Dave Nottoli)

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Does our attention define us? (with Faris Yakob)

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A healthy dose of horror (with Mathias Clasen)

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Podcasts
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Looking for a breakthrough innovation? Are you asking the right questions?

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Perspectives
Innovation

Stand up and make me laugh (with Chris Head)

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Podcasts
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The Loyalty Game: why hospitality brands need to rethink rewards

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Perspectives
Strategy

The commercial case for humour (with Bridget Angear)

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Podcasts
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Break that routine (with Simon Peacock)

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When Kerosene met Dull (with Peter Field)

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