Why succesful strategy is social
by Liston Pitman
In a working world impacted by AI, the people around your strategy have never been more important. As part of Warc’s Future of Strategy 2024 series, Strategy Director Liston Pitman explains why eatbigfish always makes strategy social.
In 2018, I heard Sarah Watson, then-chairman and Global CSO of BBH, tell a kind of parable that’s never left me. It was about a tribe of nomadic hunters. Every night, before falling asleep, they’d throw a bone in the fire. Every morning, they’d set off to hunt in the direction the bone was pointing. They always found success.
Her point wasn’t that bones are magic. In that moment, as we started a strategy hackathon, it was mostly a plea to make decisions and fully commit to them as a team. But, as I’ve sat with it over time, it’s come to represent what may feel like an uncomfortable truth: the single most important factor in a strategist’s ability to create impact is the socializing aspect of their strategy.
And, in a working world being reshaped by AI, that will only become more valuable. […]
