Challengers
can't afford dull
Millions are being wasted by bland brands, low-attention formats, and ignorable creative, so we've teamed up with the industry's leading effectiveness experts to quantify exactly how much is being lost to dull.
From Cannes stages to podcasts and whitepapers, The Cost of Dull reveals the unacceptable cost of sticking to the status quo, and what Challengers must do about it.