If you’ve got big ambitions, it’s time to be more Challenger

Challengers are the ones who upend categories. Use brains instead of budgets. Move faster, think quicker, do more.

The benefits of challenger thinking aren’t just for maverick brands and bootstrapped start-ups. Challenger is a mindset. It’s a way of thinking, working, being and doing.

No matter your size or category, we can help you use the Challenger Mindset to get unstuck, raise your ambitions and go further, faster.

The Challenger Mindset

The Cost of Dull

How we help clients

Who we are

  • “Working with eatbigfish has been an incredible experience. The innovative results delighted us, and the transformation in our culture has been profound.”

    Meghan Vento, Sr. Group Product Manager, Boston Scientific Prostate Health

  • “eatbigfish is like a really good shot of adrenaline that goes right through the team that’s working on the project, and then through the whole organisation.”

    Graham Bednash, Former UK Director of Customer Marketing, Google

  • “eatbigfish is hands down one of the best partners we've ever worked with. Your knowledge, perspective, but most importantly empathy combined with passion to make a difference is truly amazing.”

    Sinead Collins, Senior HR Director, Kellanova

  • “This project, and the way eatbigfish has driven it, has really energized the team. The challenger spirit has been sown, now it's up to us to nurture it.”

    Helene Nayet, Customer Experience Director, Nocibé

We work with teams in…

Positioning & Strategy

Create inspiring and comprehensive challenger positionings with accompanying strategic plans

Localise global brand strategies for different markets and consumers

Growth & Innovation

Develop growth strategies to move into new categories, reach new customers and new markets

Generate product innovation concepts that stretch your brand and business into new areas

Planning & Ideation

Supercharge your annual planning cycle with fresh activation ideas

Push your existing brand strategy by finding new ways to get attention from consumers

Culture & Capabilities

Define team values and supporting behaviours needed to create change

Get inspired and motivated to think and act with a Challenger Mindset

We’d love to meet you

Whether your team needs a 30min jolt of inspiration or a 3 year plan for growth, we can work with you to bring the Challenger Mindset to your business.

Email us at hello@eatbigfish.com, or fill out the contact form, and we’ll schedule a call with our strategy team.