Overthrow II: 10 strategies from the new wave of challengers
By eatbigfish and PHD
Overthrow II explores the 10 different challenger strategies, or narratives, used most powerfully today, each of them embodied in interviews with incisive leaders who have used them to break through in their market. The book is a provocative and practical guide to focusing on what really matters: the narrative you need to be a compelling challenger brand in an increasingly noisy, crowded and distracted world.
More eatbigfish books…
A Beautiful Constraint: How to transform your limitations into advantages and why it’s everyone’s business
The Pirate Inside: Building a challenger brand culture within yourself and your organisation