The Challenger Project

The Challenger Project

A place for inspiration, insights and advice

Read 'The Brutal Truth for Start-ups'

It is not enough to have a good product and good intentions and a hankering for some independence. The brutal truth is that if you build it they probably will not come.

But did that stop Kevin Costner from building a baseball field for his ghost dad? Of course it didn’t.


A Beautiful Constraint

Our new book – out now

Hear some of our latest thinking and get your copy of the book
ABC Cover Pic

‘An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn’t read like one. I think these guys nailed it.’

– Dan Wieden, Wieden + Kennedy

How To Transform Your Limitations Into Advantages

The latest thinking from Adam Morgan & Mark Barden

Hire us to speak at your event

A thought-provoking speech providing simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation.


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