The Challenger Project

A Beautiful Constraint

Our new book – out now

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‘An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn’t read like one. I think these guys nailed it.’

– Dan Wieden, Wieden + Kennedy

The Challenger Project

A place for inspiration, insights and advice

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In this month’s Challenger brand profile, we talk to Craig Dubitsky, founder of hello products, a newcomer looking to challenge the masculine and aggressive codes of the oral care category.

How To Transform Your Limitations Into Advantages

The latest thinking from Adam Morgan & Mark Barden

Hire us to speak at your event

A thought-provoking speech providing simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation.


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