Start With The Story
How Betabrand used "HoodieGate" to get lucky.
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Challenger Project
Challenger Project
Show Me The Monkey
Challenger Brands and the many virtues of product demos.
Eight Steps to Engaging Experiences
Learning from Bompass & Parr about how to create brand experiences that get talked about.
Using your Cranium – a Story about Identity
Cranium of Cranium inc. was a ‘game’ changer in the board game category (tee hee). They flipped every convention; distribution, ...
Why Does Status Always Have To Be So Serious?
A classic Challenger reminds Adam that having a personality is as important for Challengers Brands in the luxury market, as in any other category.
If you’re selling sleep, how the hell do you compete?
Sleep. It’s a few of hours of, well, who knows what really happens when you’re catching zees? Sleep is still ...
Can I take your name please?
In the London offices we have a very literary bathroom fairy that regularly curates a collection of inspiring books for ...
Building A Brand Without Advertising
Perry Haydn Taylor, founder & creative director of Big Fish (no relation) explains his concept of 'Packvertising' and how it proved a huge s...
challenger lighthouse big ad
What happened to the Crazy Ones?
Why are Apple’s Marketing Communications now so dull? I get it. If you have product this good you just get ...
A white and gold dove and her more adventurous younger sibling
The eatbigfish App – Now for iPad
The eatbigfish app is now available for iPad, iPhone and Android from your app store. Existing users - please update your app by the end of May to continue to get up to date content delivered to your ...
How pharma can learn from the highstreet’s Zara
Looking outside of your category for inspiration is something of a second nature to great Challengers. In this video Georg ...
Authentically Inauthentic
As far as i’m concerned there are only two food groups really worth mentioning, fruits and dairy, and that is ...
Bags of Confidence
In our second video from our interview with Walkers Marketing Director Miranda Sambles, we hear her talk about the successes ...
Ladies and Gentlemen, Start your Engines
Recently, the Morgan family dinner conversation has found itself turning to the topic of engines. It is not that we ...
Like a Kid in a Sweet Shop
Here’s a fabulous example of innovating at an unexpected moment in the customer journey from Heston Blumenthal’s Fat Duck restaurant ...
“…eeer there is a twig in my cider”
This put a massive grin on my face this morning. The film tells the story of Monteith a New Zealand cider ...
Some Truthiness about Change and the Changiness of Truth
What Challenger brands can learn from the recent pre-election protests in Russia.
Managing a Project of Reevaluation – 3 Bits of Advice
Launched in July 2008, the ‘Do Us A Flavour’ campaign quickly became one of Walkers‘ most successful campaigns to date ...
No Bad ideas.
In a eatbigfsh workshop we have several ground rules. Two of the key ones are 1) there is no ...
Simple.
There has been a lot of excitement at eatbigfish for Simple, a completely new type of bank run by an ...
Creaking Soles
A short story all the way from Israel from, friend of The Challenger Project, Ofer Golan.
Let’s watch that again.
Picking a film to watch with company can be really challenging. There’s a room of people whose tastes clash, whose ...
new-ad-4
Seeing the light [VIDEO]
Came across this video today (via Nowness.com). A stunning and brilliant example of ‘making the invisible visible’. The simple combination ...