The Challenger Project

The Challenger Project

Insights, inspiration & advice

Read 'A challenger brand's guide to Black Friday'

Last year there were reports of Black Friday riots in London, Paris and Berlin. It doesn’t even seem like the retailers can halt the flow.

But what of the challenger brand? What do they do on Black Friday, this hallowed day of commerce? Well, there’s no one answer as you would expect, but we thought we’d highlight some of the best examples we’ve seen.

A Beautiful Constraint

Our new book – out now

Hear some of our latest thinking and get your copy of the book
ABC Cover Pic

‘An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn’t read like one. I think these guys nailed it.’

– Dan Wieden, Wieden + Kennedy

How To Transform Your Limitations Into Advantages

The latest thinking from Adam Morgan & Mark Barden

Hire us to speak at your event

A thought-provoking speech providing simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation.


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