The Challenger Project

Challenger Training

Opportunity, Insights & Strategy

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eatingbigfish Learning

A mix of theory, inspiration, and practical application working on a live challenger case study, we will explore the strategic principles and personal qualities that underpin how challengers see opportunities, approach their brand strategy and build teams – looking at how we can practically apply this to our own businesses and the brands we work on every day.

EARLY BIRD OFFER, BOOK BY 29th July 2016: £300 per person (or two for £500)

The Challenger Project - Advice

The Karma Cola co-founder on how to grow a challenger brand

Watch on The Challenger Project
EBF Karma Cola

With high profile stockists including Waitrose, Ocado and Selfridges, Karma Cola have sold an estimated 600k bottles in the UK since launch in 2014 with sales forecast to double in 2016. Simon Coley, co-founder of Karma Cola shares his advice on how to grow a challenger brand.

6 things I learned from the Khosla Ventures CEO Summit

by Mark Barden

Read on Pulse

Last week, I was invited to speak at the Khosla Ventures annual CEO Summit to share what eatbigfish has learned about how challenger brands compete with the big fish. The theme of the summit was “taking risks,” and the speaker line-up was so strong that I had to attend the entire day and a half event.

Here are some things that struck a chord with me, and make a useful checklist for start-up founders and entrepreneurs to run through.


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