How Challenger Brands should approach Augmented Reality
Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being ...
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Challenger Project
Challenger Project
Hidden Faces
Making the invisible visible by 'seeing' the world around you.
Giraffe Bread and what it teaches us about service
A short lesson in respecting your customers' intelligence from a 27 1/3 year old.
Making the Invisible Visible
Our latest publication. Where are the opportunities for Challengers to amplify their point of difference by making something hitherto invisi...
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Push the Panic Button
Tom Marchant, co-founder of luxury travel operator Black Tomato explains the thinking behind a small but powerful innovation on their ...
Saving the planet, one stew at a time
At eatbigfish, we tend not to use the word innovation as much as we use the word opportunity. For Challengers, ...
Wake Up World
An interview from our Challenger archives that’s particularly pertinent as we all struggle with those new year resolutions. Eric Asche...
Stimulus & State
In the second film on meetings from Rupert Millington this week, Rupert explains the effect stimulus and ones surroundings can ...
Cake Porn
I was hurrying home one evening from a night out somewhere I can’t remember now – weaving through some of ...
Enter almost naked, and leave fully dressed
Sales this year started even before Christmas, with familiar red SALE signs screaming even more ferociously from shop windows following ...
3 Bits of Advice on creating great work
Willem Van der Hoeven, former brand director of Mexican beer Dos Equis shares three bits of advice on creating great ...
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Beyond the Beanbag
This week we have two video posts from Rupert Millington, founder of innovation consultancy Baby Tiger as he shares his ...
The Power of Vulnerability
I was talking last week to Elle Harrison, the author of ‘Wild Courage’. Once an Innovation Leader at Unilever, she ...
Picnicking with Attitude
As a child I would get dragged on long boring walks and picnics with my grandparents; with sandwiches that had ...
Both Sides of Against
Amy posted about Illasmasqua last year; and I have been keeping an eye on them ever since. This is the ...
I never liked it anyway
Break ups dont just leave you with emotional baggage- they also leave you with stuff, once lovely, now all tainted ...
The Patisserie of Dreams
From the Duty Free shop in Orlando, I flew to Paris. And while Hendricks had created an oasis of old ...
The Challenger Project: Highlights 2011
Well that’s it for another year and with it a staggering 134 blog posts, 37 interviews, 26 articles and 56 ...
Textbook Fight Picking
A great new example of taking the competition head on in Australia, as Samsung put the dominant tablet manufacturer in ...
Silently imprisoned cucumbers
The scene is Orlando airport. Thursday night, late. I mooch around, looking for something to do, trying to avoid Sea ...
Brooklyn to Bermondsey
Evin O’Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for ...
Picking the Wrong Fight
I’ve enjoyed watching Chick-fil-a over the years with their clever use of animated cows to encourage the world to ‘Eat ...
Don’t take yourself too seriously
Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, ...
Last Dictator Standing
Wow. Nandos keeps up the irreverent maverick behaviour with this… interesting ad. I love it, it’s hugely brave and by ...