Doing More with Nothing
Our first event for start-ups who are looking to think and behave as a Challenger.
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Diamonds not Duds: The Challenger Presentation.
Or, how not to bore your audience, 94% of the time. By Julian Aldridge VP, Brand Evangelism at Charles Schwab.
Today we are all on the same team
When the Boston bombing happened a couple of weeks ago we were all horrified and our hearts went out to ...
The Suffering Pizza Man
by Ofer Golan. A little story about a little pizza place in Tel Aviv with an unusual name.
When Positioning is Positioning
Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit ...
The Anti-Originality Bias
Why Challengers-in-training must defy human nature. New ideas make you uncomfortable. It’s okay. It’s not you. It’s your human nature....
3 Bits of Advice for Creating the Greatest Show on Earth
Heather McGill, Lead for London 2012's Spectator Experience, shares her '3 Bits of Advice' for creating the greatest show on earth.
Insight starts with an O
So I’m talking to this advertising planner, and he’s telling me about the strategy he’s most proud of, for potato chips. I didn’t ta...
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Guest Post: A Patriotic Alternative to Cola
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be w...
Don’t drink soda, drink WAT-AAH!
We’ve all read the worrying headlines over the years about the continuing rise in childhood obesity, which can be blamed ...
It’s about fixing the wheel, not reinventing it
When thinking up a new product or system or service for your brand, it’s easy to get stuck trying to ...
Guest Post: Bernard Beer
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be watching in 2013.
Guest Post: Safaricom
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: Safaricom.
3 Bits of Advice for Brands Looking to Conquer the World
Since starting out in 2008 with one apartment and three airbeds, Airbnb have now got listings in over 30,000 cities, ...
Guest Post: Scoot’s Scootitude
Mário Braz de Matos, a marketer and consultant based in Singapore, writes about a local challenger he'll be watching in 2013.
Guest Post: Juan Valdez Cafe
Carlos Ricardo, VP Marketing Services in Latin America at Mondolez International, introduces us to one Latin American challenger brand he’ll be watching in 2013
No More Mr Niche Guy?
Confectionary Challenger Brand Peppersmith have recently recieved investment from two big names in the UK food industry. Investment banker John ...
A Question With Only One Answer
We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions.
Guest Post: Cape Town
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about an challenger city that he'll be looking to in 2013.
Guest Post: Dubizzle
Mário Braz de Matos, a marketer and consultant based in Singapore, introduces us to a Middle Eastern challenger he'll be watching in 2013.
Challenging in Cheer
How Rebel Athletic takes on a monopolist’s entire business model.
overthrow small
“Enough beating about the bush. Let’s talk about your Vagina”.
A New Ritual for Beer Bods
Launched in September 2012 Beerbods is an online beer club for people who love good beer.
Guest Post: Bite
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one of her favourite challenger brands in Eastern Europe.