APG announce launch of new publication featuring eatbigfish’s Mark Barden
We’re pleased to announce that Mark Barden, eatbigfish partner and co-author of A Beautiful Constraint is in great company as one of the contributing authors in Eat Your Greens, the APG’s latest book, to be published in summer 2018.
Eat Your Greens, Fact-Based Thinking to Improve Your Brand’s Health is a collection of articles written by 35 experts in marketing and communications. The brief to the contributors was to take marketing science as their start point and show how they apply it or get inspiration from it. Essentially we’re talking about the importance of using the latest fact-based marketing thinking to do a better job – hence the reference in our title to healthy eating – and the need to counter hype and brief, gossamer trends with more systematic applied thinking.
Eat Your Greens will be available from August 2018. It will be available via the APG website as an e-book and in a print edition.