APG announce launch of new publication featuring eatbigfish’s Mark Barden

We’re pleased to announce that Mark Barden, eatbigfish partner and co-author of A Beautiful Constraint is in great company as one of the contributing authors in Eat Your Greens, the APG’s latest book, to be published in summer 2018.

Eat Your Greens, Fact-Based Thinking to Improve Your Brand’s Health is a collection of articles written by 35 experts in marketing and communications. The brief to the contributors was to take marketing science as their start point and show how they  apply it or get inspiration from it.  Essentially we’re talking about the importance of using the latest fact-based marketing thinking to do a better job – hence the reference in our title to healthy eating – and the need to counter hype and brief, gossamer trends with more systematic applied thinking.

Eat Your Greens will be available from August 2018.  It will be available via the APG website as an e-book and in a print edition.

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A Beautiful Constraint – now available in Japan

Our most recent book, A Beautiful Constraint: How to transform your limitations into advantages, and why it’s everyone’s business, is now available in Japan.

Buy the Japanese edition here.

“The Experience Economy Is Making Us Boring”

Strategist Emily Horswell shares a recent experience in Malaysia in her latest post for The Challenger Project.

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Introducing eatbigfish Los Angeles

eatbigfish has a new home in Southern California. After 7 years at eatbigfish HQ, Nick Geoghegan has swapped the South London drizzle for the Santa Monica sunshine. Nick will be heading up our new operation on the west coast, alongside Mark Barden in San Francisco and Chad Dick in New York.

If you’re a challenger brand in the Los Angeles area or you would like to discuss how challenger thinking could help your Southern California based brand or team, get in touch with Nick at

Sign up for a webinar with Mark Barden – How To Find The Upside in Limitations And Unlock Agency Growth

30th January 2018 – 1-2pm (EST)

How to find the upside in limitations and unlock agency growth with eatbigfish partner and A Beautiful Constraint co-author Mark Barden. Learn how to take constraints and put them at the heart of strategy development with this one hour webinar.

Register Now

Ulta Beauty stock up 150% in 4 years

Congratulations to Ulta for making Forbes Most Innovative Companies 2017 list.

Born out of an eatbigfish workshop, Ulta put itself on the radar screen with a strategy to challenge beauty boredom and routines by encouraging exploration among beauty enthusiasts on and offline and become the “all things beauty all in one place.” Four years later, the stock is up 150%. 

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Brett Donahay speaking at Nordic Food Branding 2017

The Nordic Food Branding 2017, organized by Kuudes, brings internationally renowned names of the food industry to Finland on September 26th 2017.

As Arla’s innovation director, Arun Prabhu has launched several successful products globally. Magnus Leydner is a former McDonald’s executive, currently the CEO of Beijing8 – a restaurant and ready-to-eat food concept. Brett Donahay, strategy director of the UK agency eatbigfish, has worked with the most renowned brands of the world, such as H&M and Pepsi. Kalle Freese first brought new life to the coffee culture in Helsinki, now he disrupts the business in Silicon Valley.

Buy Tickets Here

eatbigfish on Instagram

Get a little insight into life at eatbigfish and hear some of the stories from behind the scenes at The Challenger Project over on our instagram channel.

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Live Q&A with Adam Morgan and The Guardian – 1pm-2pm, 11th July 2017

Ask the experts: how to be an industry disruptor

Adam will be joining a panel of industry experts, including the founders of Eve and Gousto, for a live Q&A with the Guardian Small Business Network from 1-2pm on Tuesday 11 July.W

Want to get involved? You can post questions in the comments section during the chat. Or you can send questions in advance, or during the discussion, by emailing or by tweeting @GdnSmallBiz with your question. You can also post questions in the comments section at anytime before the chat and the panel will take a look when it begins.

To join the discussion, make sure you are a registered user of the Guardian (if not, it’s quick to register) and login to the comments section here on 11 July, from 1-2pm.

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Arla launches redesigned Apetina brand

Great to see our work with Arla in repositioning their Apetina brand brought to life so strikingly on pack by design agency Bulletproof.

Bulletproof comments on the launch: “We had licence to be bold and disruptive from the get-go in order to shake up the category and change the mindset of our target consumers. Through the established lighthouse identity, our rallying cry was ‘Let’s Play in the Kitchen’. This grounded our product firmly in the cooking arena, while giving us the ability to be playful and expressive”.

Check out the new packs