Underground Grocery Shopping

Fabulous idea from Tesco’s in South Korea – the supermarket has taken the shop underground.

They have created a traditional supermarket display, but on the Seoul subway system. Everything appears as it would on a normal supermarket shelf, except here, it’s all virtual and your trolley is your smart phone. Your groceries are delivered to your door soon after you have arrived home.

Changing waiting time to shopping time. Very challenger.