I love South Park. Love it. To satirical writers Trey Parker and Matt Stone, nothing is sacred. And I mean nothing. Sadddam, Satan, Jesus, Matt Damon. Everyone seems to cop it sooner or later. Except Mohammed. Parker & Stone recently wrote an episode which features the Prophet Mohammed dressed in a bear suit. Comedy Central soon received a warning from a blogger, claiming that if the episode were to be go ahead as is, Stone & Parker would surely suffer the same fate as Dutch film maker Theo Van Gogh (murdered in 2004 after his film that openly condemned Islamic society’s treatment of women). So the episode was heavily censored and bleeped to avoid such a fatwa. Stone & Parker lamented the decision. A tonne of commentary and debate ensued. What about freedom of speech? Isn’t that worth defending?

And then it got a little more interesting.
This week, Bart Simpson’s message on his chalk board in the opening credits reads: Southpark, we’d stand behind you if we weren’t so scared.

I love that this underworld of cartoons exists. I love how it has made the freedom or speech debate even bigger and given it new life. I wonder what kind of underworld we can create for our brands? Where can we leave hidden messages to speak to people we support or reject? And most importantly, anyone know of any other cracking secret messages I may be missing?!