Neil Grimmer is the Founder and CEO of Nest Collective (www.nest-collective.com), and a good friend of eatbigfish. Neil has been in several eatbigfish workshops and we can vouch for the fact that he’s got some real Challenger DNA which he’s been putting it to practice since he founded Nest in 2007. Nest has a line of healthy, organic foods for young children called Plum Organics (www.plumorganics.com) and they are a great example of the ‘Missionary’ Challenger Narrative (read more here) — a brand on a mission to inspire change in the food industry to make healthier foods for our children and the next generation. Their approach is to emphasize innovation, design and sustainability in developing healthy new products and packages that are ‘so intuitive, a baby could use it.’ So enjoy this micro-documentary on Nest Naturals and Plum Organics and learn how they are Challenging the food industry by ‘nourishing generation organic ['Gen O'] from the high-chair to the lunch box.’

One Response to “Plum Organics’ mission to nourish ‘Generation O’”

1. Plum Organics' mission to nourish 'Generation O' — eatbigfish | Healthy Foods says: May 25, 2012 at 10:14 pm

   [...] Narrative (read more here) — a brand on a mission to … … Here is the original post: Plum Organics' mission to nourish 'Generation O' — eatbigfish ← Cutting Back on Sodium – Making the Grade « Eat, Save, and Be [...]