Nut Logic

Where have you been all my life, o sensible nut dish?

You’re eating pistachios. Your hands are full with their shells. A couple have fallen on the floor. You look around. No shell dish in sight. You try to put the rest in your napkin. They then spill on the table. You give up on the nut eating dream. It’s just a little too cumbersome and you’re trying to be polite.

Enter sensible nut dish. My hero.

I really love little innovations like this. They seem so obvious; yet get overlooked so much of the time. So my challenge to us all this week: think about the really easy (and overlooked) problem to do with our product and fix it. It doesn’t need to be any more complicated than that.