So apparently every single second ONE HOUR of video is uploaded to youtube. I don’t know about you but that single statistic send my tiny mind into meltdown. That’s a lot of videos of cats.

To make this huge invisible figure visible http://www.onehourpersecond.com/ (from Google Data Arts Team & Punk & Butler) takes up the challenge to ‘visualise that’, with some cutesy animations that measure a series of rather outre scenarios in ‘uploads to youtube’, a new metric for measuring time…

Now withholding any judgement on whether this is a splendid thing or a descent into the third circle of content overload hell, one thing is crystal clear – there’s a lot of video being uploaded to youtube.