Great interview (click here)in the Telegraph with the founder of King of Shaves, Will King, and an article detailing their ambitions to take on the Goliath of the shaving industry (Gilette/P&G) through better performance and value. There are some sage words of advice in here for all Challengers. I particularly like Will King’s ambition not to shy away from an ‘impossible’ challenge and just ‘get on with it.’ It will be fun to watch how this story plays out, and we wish this Challenger all the best in their quest to become King!