Don’t give them a tin of what they want. Give them a tin of what they need.

By Adam Morgan, 18/10/2011

A friend gave me this the other day, made by the wonderful idea-in-a-shop that is Hoxton Street Monster Supplies. It is sitting on my desk.

It is a Burning Platform in a tin, really. If only someone had given this to Nokia a couple of years ago, and they had taken the lid off, how different their fortunes might have been.

I’m going to put a couple of tins in my laptop bag. You never know when they might come in useful in a meeting.

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