I saw this ad for a new water brand when I was strolling around Soho the other day. My first reaction was ‘why hasn’t someone done this sooner?’. Soft drinks (sodas, pop, fizzy drinks, call them what you please) have been copping it from governments, lobby groups and NGO’s all over the world. In fact, if you were to only read the papers, you might believe that they are single-handedly responsible for the obesity bug that’s sweeping the western world.

And here’s one I found on the world wide web.

I’m surprised that NO water brand (until now) has jumped on the bandwagon and condemned the evils of fizzy drinks. It’s a monster ripe for the picking and has helped launch Wat-aah into a conversation far bigger than themselves. It seems particularly relevant as the brand is targeted squarely at kids and getting them to drink more water.

So what out there in the world at large can we attach ourselves to? What socio-cultural trend can we hijack?

One Response to “Water Monster”

1. The Long Shadow | eatbigfish says: May 10, 2010 at 6:21 pm

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