I received this in the mail. I was unimpressed.

First, how did David Cameron get my address?
Second, how dare he assume I’d vote for him!
Third, how much money do the Tories have to splash around?!
Irrespective of my political stance, I really felt this was invasive. It was rude, presumptuous and very brash. On top of this, it felt so impersonal and faceless.
So, as custodians of brands, let’s not behave like this. Let’s try to do the opposite. How could we make people, (and they are people first, not voters or consumers) feel like we had done something kind and generous FOR them?