The sheer scale of everything in NYC is pretty mind blowing. The biggest testament to this is a rice pudding shop called ‘Rice to Riches’. Yes, that’s right, a shop that only sells rice pudding… all year round. What do you mean by niche?!

I was walking by it today and for the first time, read some of the signs in their window. Pretty entertaining stuff.

No Skinny Bitches, Recession Be Damned, Stressed Spelled Backwards is Dessert. And on the door we are warned that ‘lifetime addiction starts here’.

I love how they’ve managed to make me giggle just from walking by their shop. These signs give me a pretty good sense of what the people behind the puddings are all about. And they seem like people I’d quite like. I’m quite drawn in and I dont particularly like rice pudding. Not to mention, it’s about a million degrees outside; far from optimal pudding-downing weather. But still, I’m a fan. And I’m in.

They even have a help wanted sign to try to lure us into the ‘fast-paced lucrative pudding business’  working for a ‘ball busting asshole’. I’m serious. It reads…

So perhaps we can take a leaf out of the pudding people’s book and banish boring signs. What might our recruitment posters look like now? What about our business cards? Our flyers? Our With Comps slips? Suddenly, everything is a medium to show the world who we are….and have a little fun.