Blog
3 Bits of Advice on coming up with a new product idea
Another 3 Bits of Advice from the genius that is Steven Grasse, founder, creative director and CEO of Quaker City ...
Do Your Best Jagger
There is a charmingly vicious game three guys in our office play called ‘Do your best Jagger’. The rules are very simple – each of the...
Brands as Platforms
Dan Heaf, Director of Digital at BBC Worldwide tells us of the changing nature of the organisation and how recent technological advances hav...
challenger lighthouse big ad
Wanna Fight?
Firstly, I would like to apologies for arriving 11 years to late to the party, I hope you will excuse ...
Not for you
Here is a great example of a brand high jacking events in popular culture to tell the world a little ...
Not for everybody
Founder and CEO of Quaker City Mercantile (formerly Gyro Worldwide) Steven Grasse talks about his take on the world of marketing, the import...
What your friends say about you
It is often said that you can tell a lot about a person by the people they surround themselves with...
Influencers
Here is a beautiful short documentary film about influencers that I found very insightful. It explores and attempts to understand ...
new-ad-4
Daddy knows best
It was Father’s Day yesterday and I awoke to find Twitter and the Blogosphere buzzing with stories, anecdotes of love ...
3 Bits of Advice for challenging a low interest category
King of Shaves Marketing Director Tim Wright.
3 Bits of Advice on being a great Lighthouse Keeper
Tom Moradpour, Global Marketing Director for Pepsi
Rethink the bottle cap
I love this reevaluation of the very simple bottle cap. Concept product designer Guanyun Wang has really looked into every ...
3 Bits of Advice on how to revitalise a brand
Alastair Hewitt, General Manager of Castle Lager
Could you say that again please?
As an office fully of big talkers this app really tickled me. It is an application that gives people visual ...
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
3 Bits of Advice for an emerging Challenger Brand.
Mark Rock, co-founder of audioBoo.
Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...
3 Bits of Advice on challenging the healthcare category
Richard Fine, Co-founder of Help Remedies
3.1 Bits of Advice for a Challenger Brand
Heidi Brauer, Marketing Director of Kulula
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
Measuring Purpose
It is hard not to enjoy some of the more unusual measures the entertainment industry suggests as alternative measures of ...
Brand lessons from ‘The Apprentice’
Came across a great quote from Lord Sugar’s right hand man, Nick Hewer, a few days ago. He was Speaking ...
3 Bits of Advice on creating great customer experiences
Gillian James, Managing Director, TMI