3 Bits of Advice for challenging a low interest category
King of Shaves Marketing Director Tim Wright.
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3 Bits of Advice on being a great Lighthouse Keeper
Tom Moradpour, Global Marketing Director for Pepsi
Rethink the bottle cap
I love this reevaluation of the very simple bottle cap. Concept product designer Guanyun Wang has really looked into every ...
3 Bits of Advice on how to revitalise a brand
Alastair Hewitt, General Manager of Castle Lager
Could you say that again please?
As an office fully of big talkers this app really tickled me. It is an application that gives people visual ...
app big ad
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
3 Bits of Advice for an emerging Challenger Brand.
Mark Rock, co-founder of audioBoo.
Love Your Brain
Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ...
3 Bits of Advice on challenging the healthcare category
Richard Fine, Co-founder of Help Remedies
3.1 Bits of Advice for a Challenger Brand
Heidi Brauer, Marketing Director of Kulula
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
Measuring Purpose
It is hard not to enjoy some of the more unusual measures the entertainment industry suggests as alternative measures of ...
Brand lessons from ‘The Apprentice’
Came across a great quote from Lord Sugar’s right hand man, Nick Hewer, a few days ago. He was Speaking ...
3 Bits of Advice on creating great customer experiences
Gillian James, Managing Director, TMI
When is a bow not a bow?
On Sunday, Manchester United all but clinched the Premiership with Wayne Rooney back to his imperious self. At the end ...
3 Bits of Advice on innovating successfully
Michael Hay, Creative Director, Ikea Staff Communications
Soy Confused
Not sure how I feel about this. It’s a soy milk called Soymamelle. I cant decide whether it’s clever or ...
Print is not dead! Long live the nerd!
I have always had really deep love of print. So, last night I went and sat in a cellar with ...
Innovation is Easy – Write that down
Love this innovation named the T&T Pen Ink Chamber. It seems so simple; make a spiral out of the straight ...
A stiff drink
The Irreverent Maverick that is Brew Dog, have just launched another fantastic piece of Thought Leadership. To mark the upcoming ...
Taking flight
A scene in Frankfurt airport on the way to board the flight to Seoul last Tuesday. A Korean man in ...
Badoo – that’s who!
Badoo is the world’s largest and fastest growing social network for meeting new people. The site has been successful in ...
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Le Cool
I just got back from Barcelona. It stood out as one of my favorite cities when I travelled around Europe ...
3 Bits of Advice for a Challenger Brand
Chris Lindland, Betabrand founder