With the explosion of choice, it’s hard to stand out in any category these days. But these guys, Here Sod! have certainly managed. The premise? Take a t-shirt and make it look edible. Here’s how their stuff looks.

Don’t be fooled. They are not actually meat, lettuce and baguette, but cleverly and garishly packaged items of clothing. Whether you buy into the brand ethos or not, you certainly notice their stuff. And for plain t-shirts, that’s a pretty strong feat.