If you live in America, you will have found it impossible to ignore the Charlie Sheen-mania sweeping the nation this past week. After some embarrassing interviews, each packed with a dictionary’s-worth of catch-phrases like ‘winning’ and my personal favourite ‘i’m too smart to die’ – it suddently seems this guys is everywhere. He hit 1 million Twitter followers in record time and has been loosely connected to a surge in Twitter’s valuation by many analysts.  But it’s all a bit boring really.

Luckily, I’m not the only one that thinks so.

Introducing Tinted Sheen – an app that removes all Charlie Sheen content from your web searches. Genius. In their own words “Sorry Charlie, but it is time to leave the Internet and go back to your porn family. Let this be the hangover cure for the #winning buzz from which everyone is still recovering.” For every trend, there is a counter trend – and no-one knows this better than a challenger. At times like this, the clever brands are fiercely opportunistic and capitalise on such a frenzied press. Wouldn’t it be great if Tinted Screen were brought to you by the BBC – in defense of real news? Or Netflix – in defense of real entertainment?