I love this design. It didn’t take much to suddenly create little characters and add fun into the world of lunchbox beverages. If a kid were asked to design a juice box, the result would probably be something like this.

This wasn’t  the result of a complete R&D overhaul, it was a tweak to an existing design – based on the belief that juice-boxes should be a little more fun. There’s not that much to say about this design, other than recognising that quite often, the most productive results come from having such a simple brief drive innovation efforts.