Finally, it’s here. Yoga with attitude. And not the ‘I went to a yoga retreat in Tuscany darling’ kind. Yoga with real attitude and a very strong belief system. I stumbled across this yoga school the other day – yoga to the people. Rather than explain what they’re about… just read their mantra:
Pretty cool huh? Finally, a powerful and irreverent voice for yoga. Finally, a yoga school that I can tell apart from the millions of other ones. Yoga to the People are challenging what western yoga has become, right down to the business model – payment is not compulsory and you’re encouraged to pay what you want.
It’s so easy to look at another category and see all the conventions ripe for the breaking, but always difficult when dealing with our own. Here’s a starting thought, what’s the dominant emotion of our category? Flip it. Now try working with that.