Wine did it, so why shouldn’t honey? That’s what these guys thought when they set-up Bee Line Honey – a honey brand on a mission to educate us all on the nuances of honey varietals; why they are different and what’s best with what.  As categories evolve, this is  a common trick. Think about beer ten years ago; or even chocolate… and now look at the explosion of occasions and needs that we didn’t even know we had until we were so told. It’s a strong leadership move; this type of  first-mover advantage will do a lot for your brand equity – not to mention entrench you and your brand as the most passionate and ferverent out there.  “I never knew one type of honey was better with lamb….i’ll trust you on that o wise Bee Line honeymakers”. Among the Beeline series is honey for pudding, honey for fish, honey for lamb, honey for cheese, honey for vegetables and honey for health.

Cleverly, it also justifies a premium people may be otherwise unwilling to pay. So, is there a way we want to educate our consumers? Can we steer them in a way they have not yet been steered and open their eyes to the depth of our craft?