There is a great article in Creative Review about the genesis of the iconic film posters for Trainspotting. The series of individual character posters were so starkly different from the conventional film poster that it helped create real buzz, intrigue and a sense of danger surrounding the film’s release. For creators Mark Blamire & Rob O’Connor, this was their 1st film poster, so they didn’t set out to deliberately break conventions, they simply didn’t know what the standard was supposed to be. This Intelligent Naivety gave them the freedom to pursue their creative vision and create something that has adorned the walls of students, film buffs, design junkies for 15 years and counting.