Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef school for the aspiring Gordon Ramsay’s of the world and the food truly is exceptional.  Like most businesses, they want people to sign up to their mailers. Yet unlike most businesses, they actually made this an appealing proposition. Check out the form below.



This is the most funny and earnest promise to ‘not spam’ my inbox that I have ever seen – and I certainly appreciated it. Joining a mailing list normally feels like a chore and something taxing; yet adding humour completely transformed the experience and made me actually want to be part of their community.  Fantastique, L’ecole!