We’ve all been there. Luckily, the last time I was there I was about 13. The ‘there’ I’m referring to…dying your own hair. Home jobs. Budget jobs. Disaster jobs. And this hair salon knows it. They use this bang on hair-dyee truth to get our attention, and it works.

Knowing your consumer, and addressing them head on, puts you at a huge advantage. You can automatically resonate and gain traction simply by acknowledging that you understand them really, really well.  Feeling that a brand ‘gets’ you is the first step to loyalty. So good job Slate – I’m sure this message will resound in my head if I am ever tempted by the DIY route.