Found this example in Cream (http://www.creamglobal.com/17798/20641/fitness-of-fatness) this afternoon of Fitness First using a very low cost form of media to drive acquisitions.

Fitness First in Berlin have partnered with local restaurants to display the Fitness First message on the receipt from the various restaurants.

Nothing too special about that… but it’s more the delivery of the message that makes it an interesting example of using non-traditional media efficiently and effectively. When diners receive and review the bill for the night, next to the cost of each individual item of food they had just eaten was the equivalent number of  calories they had subsequently woofed down.

At once you’ve just been forced to re-evaluate your meal, you will come across a very encouraging reminder at the bottom of the receipt from Fitness First.

Low tech, simple yet direct message to a captive audience, really cheap and really effective.

One Response to “Everything's a medium”

1. uberVU - social comments says: March 23, 2010 at 11:21 pm

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   This post was mentioned on Twitter by ChallengerProj: Efficient and effective new media example from Fitness First http://www.eatbigfish.com/blog/everythings-medium/...