If you haven’t come across Betabrand you should — I’m sure you deserve the respite from the daily grind.

Founder Chris Lindland, is an accidental fashionista, and an absolutely brilliant and intuitive marketer who is stealthily, on little money, building one of the most interesting apparel brands in the US. That hardly does justice to the phenomenon that is betabrand, so tune in a couple weeks from now when we will post the full interview. For now make do with these 3 sounds pieces of advice for Challenger Brands.