Today we have Heidi Brauer, marketing director of Kulula Airlines give us her 3 (and a bit) Bits of Advice for a Challenger Brand. Filmed in Heidi’s office at Kulula headquarters, Johannesburg.

One Response to “3.1 Bits of Advice for a Challenger Brand”

1. Advice for a Challenger Brand « Angelo M Spencer-Smith says: May 24, 2011 at 3:00 pm

   [...] 3 Bits Friday: 3.1 Bits of Advice for a Challenger Brand, from Heidi Brauer, marketing director of K…. Share/Bookmark Tags: advice, Bits, brauer, Challenger, heidi, kulula airlines, Marketing, Vimeo [...]