Robin Chadha, CMO of luxury hotel chain citizenM shares with us his three bits of advice for starting a new Challenger Brand.
“Luxury today has been redefined, now it’s more about emotion, time and efficiency”, says citizenM CMO Robin Chadha. He tells eatbigfish how citizenM have tapped into the mind-set of a new kind of traveller; the global citizen.
As the earth’s finite resources become increasingly depleted it’s no surprise that brands and businesses are having to move away from the conventional ‘take, make, dispose’ industrial process.
Becky John, founder of Who Made Your Pants, explains her three bits of advice for a new Challenger Brand.
Georgia takes us through her top 8 Challengers in the world of banking from around the globe.
A lesson in purpose and resourcefulness from an ethical lingerie brand. Where could you find opportunity in what the status quo see as waste?
“Original thought is overrated in innovation, what we’ve done often is take ideas from other people and other geographies and combine them" - Douglas Lamont, innocent drinks CEO.
If I found a hole punch from Ryman in the Aesop stationary cupboard I’d feel massively let down.
One of the most frequent pieces of advice one sees handed out to young communications planners is ‘be curious’. I used to say the same. But I’ve changed...
We talk to author and brand-building expert Denise Lee Yohn about her book 'What Great Brands Do'.
We talk to Antonio Lucio, Global Chief Brand Officer of Visa, Inc. about building a challenger lighthouse identity for the company.
Somewhere is a social media platform to challenge LinkedIn’s dominance in the world of professional networking.
Sunspel co-owner Nicholas Brooke explains the benefits partnerships can bring to a growing business.
Purpose, Corporate Character and the importance of living your beliefs.