Blog

Challenger Brand Profile: citizenM

“Luxury today has been redefined, now it’s more about emotion, time and efficiency”, says CitizenM CMO Robin Chadha. He tells eatbigfish how CitizenM have tapped into the mind-set of a new kind of traveller; the global citizen.

Planet Earth

7 Challengers from The Circular Economy

As the earth’s finite resources become increasingly depleted it’s no surprise that brands and businesses are having to move away from the conventional ‘take, make, dispose’ industrial process.

curiosity thumbnail

The Right Curiosity

One of the most frequent pieces of advice one sees handed out to young communications planners is ‘be curious’. I used to say the same. But I’ve changed...