We talk to Antonio Lucio, Global Chief Brand Officer of Visa, Inc. about building a challenger lighthouse identity for the company.
Somewhere is a social media platform to challenge LinkedIn’s dominance in the world of professional networking.
Sunspel co-owner Nicholas Brooke explains the benefits partnerships can bring to a growing business.
Purpose, Corporate Character and the importance of living your beliefs.
Sunspel MD and Co-owner Nicholas Brooke gives us his three bits of advice for making a heritage brand relevant today.
How does a company with 154 years of history ensure it remains relevant to customers today? That’s the question Nicholas Brooke had to ask himself when he bought the company with a business partner in 2005.
Who had a good year? Which Challengers got our attention and which ones faded away? A brief review of the 20 Challengers we tipped for great, or perhaps not so great, things in 2014.
Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.
With Virgin America back among the headlines again this week, what better time to share some insight into the origins of the strategy that continues to break the mould and not the bank.
Eco-designer and environmental expert Mark Shayler shares his 3 Bits of Advice on what being green should mean for Challenger Brands in 2013.
Do you want to learn how to be a Challenger? Learn and apply Challenger Brand thinking in our one day course. Only 20 places - early booking discounts available now.
Not being one to follow the status quo Pleurat gives us his 3 Bits of Advice in Latin...
One of the big challenger mantras is "the biggest fear is not rejection but indifference". Here's a Gym that definitely is NOT for everyone.
Last week our very own Chad Dick hosted a live discussion at Advertising Week 2013 with two pioneering US Challengers; The Guardian and Warby Parker.