20 Challenger Brands to Watch in 2013
Our top picks for Challenger Brand businesses who may -or may not- make an impact in 2013.
eatbigfish
Opportunity
Junk Food…UnJunked
So the eatbigfish team have been gradually returning to the office this week – many of us slightly worse for ...
I just need to jump the highest…
The Olympics are here! London is literally buzzing. I am a games maker, so am swapping the eatbigfish office for the olympic ...
A Challenger Lesson, from a Chicken Kiev
So this is a lesson about how Challengers see the world – courtesy of ‘Jimmy and The Giant Supermarket’. For ...
Start With The Story
How Betabrand used "HoodieGate" to get lucky.
Eatbigsish_workshop_advert_large_021
Like a Kid in a Sweet Shop
Here’s a fabulous example of innovating at an unexpected moment in the customer journey from Heston Blumenthal’s Fat Duck restau...
Hidden Faces
Making the invisible visible by 'seeing' the world around you.
Making the Invisible Visible
Our latest publication. Where are the opportunities for Challengers to amplify their point of difference by making something hitherto invisi...
Push the Panic Button
Tom Marchant, co-founder of luxury travel operator Black Tomato explains the thinking behind a small but powerful innovation on their ...
overthrow small
Saving the planet, one stew at a time
At eatbigfish, we tend not to use the word innovation as much as we use the word opportunity. For Challengers, ...
3 Bits of Advice on creating great work
Willem Van der Hoeven, former brand director of Mexican beer Dos Equis shares three bits of advice on creating great ...
The Challenger Project: Highlights 2011
Well that’s it for another year and with it a staggering 134 blog posts, 37 interviews, 26 articles and 56 ...
A Fixer of Frustrations
Here in the second piece taken from our interview with Ikea’s Michael Hay, he talks about Ikea’s approach to innovation. ...
How Improv can Change your Life and your Business
Friend of eatbigfish, Co-Founder of On Your Feet and Challenger Associate Rob Poynton speaks at the Do Lectures.
Wanna Fight?
Firstly, I would like to apologies for arriving 11 years to late to the party, I hope you will excuse ...
The Trouble with Insight
Adam learns a lesson from his sons about the difference between truth and insight.
A Puffed Up Solution
Love this idea by Dr. Van Sickle. An asthma inhaler with a built in GPS; aptly named Asthmapolis. At first ...
Don’t Text and Drive (Part III) – A Solution!
I blogged last month about AT&T’s recent ‘Don’t Text and Drive’ campaign, asking where’s the action and innovation to back ...
Honda Challenging the Conventions of the Wheel
When looking for good ‘opportunties’ for your brand our business, we sometimes say it’s good to look for ideas that ...
Fortum Energy — from ‘boring energy’ to ‘active engagement’
To tweet or to Boo?
Liv, Will and I walked all of 5 minutes yesterday to Tower Bridge Road to meet and interview Mark Rock ...
Music Man – Garden Gig
So we had the Unlit gig. http://www.eatbigfish.com/challenger/2888 It’s a week later and I can now report back. It was brilliant ...