Start With The Story
How Betabrand used "HoodieGate" to get lucky.
May 2012
Show Me The Monkey
Challenger Brands and the many virtues of product demos.
Eight Steps to Engaging Experiences
Learning from Bompass & Parr about how to create brand experiences that get talked about.
Using your Cranium – a Story about Identity
Cranium of Cranium inc. was a ‘game’ changer in the board game category (tee hee). They flipped every convention; distribution, ...
Why Does Status Always Have To Be So Serious?
A classic Challenger reminds Adam that having a personality is as important for Challengers Brands in the luxury market, as in any other category.
challenger lighthouse big ad
If you’re selling sleep, how the hell do you compete?
Sleep. It’s a few of hours of, well, who knows what really happens when you’re catching zees? Sleep is still ...
What happened to the Crazy Ones?
Why are Apple’s Marketing Communications now so dull? I get it. If you have product this good you just get ...
A white and gold dove and her more adventurous younger sibling
How pharma can learn from the highstreet’s Zara
Looking outside of your category for inspiration is something of a second nature to great Challengers. In this video Georg ...
Sex in the woods!
When you think of the outdoor camping market, you think gadgets that help you go to the most extreme places. ...
Enabling a Challenger Culture – 3 Bits of Advice
As mentioned in Adam’s blog post yesterday, Bite have a vibrant and ideas driven company culture. Central to this culture ...
The Muddle in the Middle
The Muddle is everywhere. It's in every single worthwhile (i.e. Difficult) project you undertake. Mark gives us 4 pointers to get you through.
Push the Panic Button
Tom Marchant, co-founder of luxury travel operator Black Tomato explains the thinking behind a small but powerful innovation on their ...
Wake Up World
An interview from our Challenger archives that’s particularly pertinent as we all struggle with those new year resolutions. Eric Asche, ...
new-ad-4
3 Bits of Advice on creating great work
Willem Van der Hoeven, former brand director of Mexican beer Dos Equis shares three bits of advice on creating great ...
Both Sides of Against
Amy posted about Illasmasqua last year; and I have been keeping an eye on them ever since. This is the ...
The Patisserie of Dreams
From the Duty Free shop in Orlando, I flew to Paris. And while Hendricks had created an oasis of old ...
Silently imprisoned cucumbers
The scene is Orlando airport. Thursday night, late. I mooch around, looking for something to do, trying to avoid Sea ...
Thank You Nordstrom
I saw this poster outside the Nordstrom in the Montgomery Westfield mall*, MD, on Monday last week. It’s very ...
Changing Behaviour: 3 Bits of Advice
Our second 3 Bits from Mark Lund, founder and managing partner of communications agency Now. Mark draws from his experience ...
Want to be a Challenger? There’s an app for that.
So, you waited all year for an iPhone 5. You watched the blogs. You studied the rumours. You rooted through ...
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
Desert Island Insights
So you are a celebrity, you have a new book or album out, heck maybe you’re even running for Prime ...
Tell me how it’s going to work. And I won’t fire you.
I saw a very interesting presentation by a guy at J&J once. They had developed an ad for one of ...