The Muddle in the Middle
The Muddle is everywhere. It's in every single worthwhile (i.e. Difficult) project you undertake. Mark gives us 4 pointers to get you throu...
February 2012
Push the Panic Button
Tom Marchant, co-founder of luxury travel operator Black Tomato explains the thinking behind a small but powerful innovation on their ...
Wake Up World
An interview from our Challenger archives that’s particularly pertinent as we all struggle with those new year resolutions. Eric Asche...
3 Bits of Advice on creating great work
Willem Van der Hoeven, former brand director of Mexican beer Dos Equis shares three bits of advice on creating great ...
Both Sides of Against
Amy posted about Illasmasqua last year; and I have been keeping an eye on them ever since. This is the ...
The Patisserie of Dreams
From the Duty Free shop in Orlando, I flew to Paris. And while Hendricks had created an oasis of old ...
Silently imprisoned cucumbers
The scene is Orlando airport. Thursday night, late. I mooch around, looking for something to do, trying to avoid Sea ...
Thank You Nordstrom
I saw this poster outside the Nordstrom in the Montgomery Westfield mall*, MD, on Monday last week. It’s very ...
app big ad
Changing Behaviour: 3 Bits of Advice
Our second 3 Bits from Mark Lund, founder and managing partner of communications agency Now. Mark draws from his experience ...
Want to be a Challenger? There’s an app for that.
So, you waited all year for an iPhone 5. You watched the blogs. You studied the rumours. You rooted through ...
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
Desert Island Insights
So you are a celebrity, you have a new book or album out, heck maybe you’re even running for Prime ...
Tell me how it’s going to work. And I won’t fire you.
I saw a very interesting presentation by a guy at J&J once. They had developed an ad for one of ...
Wanna Fight?
Firstly, I would like to apologies for arriving 11 years to late to the party, I hope you will excuse ...
Rewarding the Misdemeanours
A very quick one from me, but I thought I would share this great idea from Blink 182 and AT&T. ...
Old, BUT Wiser
A Challenger case study from a friend of the Challenger Project in Israel - Ofer Golan.
ad-1
A Drop of the Strong Stuff
I was struck by the use of the word ‘shame’ in this ad from Pret a Manger in Heathrow last ...
Illamasqua: Drop Dead Gorgeous
Illamasqua is an outrageous new make-up brand challenging the repetitive mantra of the cosmetics industry with a loud and brilliant ...
Amplify our differences. And keep them amplified.
The icons of popular culture tend to be people with a naturally brilliant grasp of how to brand themselves, and how to distinguish themselves from their competition.
Just the right amount of fear
John Lasseter, the chief creative officer at Pixar and Walt Disney Animation was on BBC Breakfast the other day and ...
Question Something
We have Leo in the London office on work experience this week. To take advantage of a little of his ...
Story Wall
Yesterday, Adam and I spent some time in the 20th Century Fox offices talking to Cameron Saunders, the MD of ...
Let’s fill this town with…
There’s a nice article in Creative Review this month about the relationship between Mark Cass, founder of CASS Art (a ...
Underground Grocery Shopping
Fabulous idea from Tesco’s in South Korea – the supermarket has taken the shop underground. They have created a traditional ...