Chad visits Steven Grasse the founder, creative director and CEO of Quaker City Mercantile at their offices in Philidelphia.

QCM are a brand consultancy firm offering new product launch, event promotion, packaging design, advertising collateral, and web site development.

They have a vertically intergrated approach to brand building meaning they influence all aspects of the brand from ideation to product manufacture through to the marketing, creating iconic, long lasting and sustainable brands in the process.

Here Steve gives some sound advice on how to reach those people that matter most to your brand.

Interview to follow next week.