I absolutely love this.

Skittles has been one of the most consistently interesting advertisers of the last 5 years or so.

And now someone has sent me this link to their brand book. It is awesome, and slightly… no, completely crazy. You can see exactly why they do what they do. I love their description of the Average Skittles Consumer. Hardly average.

We always talk about how challengers understand themselves and their own offering innately. They broadcast a challenger lighthouse identity at all times. Skittles just goes to show what you can do when you know what that identity is.

One Response to “Brand the Rainbow. Taste the Rainbow.”

1. The best brand book I’ve ever seen | Think bubbles says: August 1, 2011 at 5:07 pm

   [...] probably retweeted it already or posted it on your blog ages ago.  I mean, I got it from Eat the Big Fish and they put it up a month ago and I only just saw it [...]