A Beautiful Constraint

How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business.

A Beautiful Constraint is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today — lack of time, money, resources, attention, know-how — and see in them the opportunity for transformation of oneself and one’s organization’s fortunes.

Detail267 pages
Year2015
AuthorsAdam Morgan & Mark Barden
PublisherWiley
ISBN978-1118899014
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Eating The Big Fish

How Challenger Brands Can Compete Against Brand Leaders

The essential book for Challenger Brands. A bestselling study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.

Detail336 pages
Year2009 (2nd edition)
AuthorAdam Morgan
PublishersAdweek/Wiley
ISBN9780470238271
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800-CEO-Read
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Overthrow

10 Ways to Tell a Challenger Story

There is an outdated view about what a challenger’s story can be: either ‘little brand explicitly calling out big brand’ or ‘turn every category rule on its head’. This book looks at a new generation of challengers from the last ten years and identifies a new range of narratives that challengers can choose to employ. Which narrative should you tell?

Detail90 pages
Year2012
AuthorsAdam Morgan & Mark Holden
PublisherPHD Worldwide
ISBN978-0956972811
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The Pirate Inside

Building a Challenger Brand Culture Within Yourself and Your Organization

Taking a look at what it takes to be a ‘Constructive Pirate’: the personal qualities and behaviours required of an individual to be a successful Challenger, and in particular one that is trying to create breakthrough in a large relatively conservative organisation.

Detail330 pages
Year2004
AuthorAdam Morgan
PublishersAdweek/Wiley
ISBN978-0470860823
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Kindle
800-CEO-Read
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