Georgia went to Spark London, and found out that telling your own story, as brands or individuals, isn't quite as easy as it sounds.
LGBT rights and a dating website, a match made in heaven.
Essential reading from The Challenger Project - Challenger Times is our new free quarterly digital magazine for iPad, iPhone, Kindle Fire and Android Tablets. Get your copy now.
Last week our very own Chad Dick hosted a live discussion at Advertising Week 2013 with two pioneering US Challengers; The Guardian and Warby Parker.
Join Chad at Advertising Week on Wednesday 25th September for a conversation with Challenger Brands Warby Parker and The Guardian.
A Challenger Brand in the bread aisle with a powerful and personal positioning.
In 1978, Sydney is a city divided between the eastern seaside towns and the sprawling industrial western suburbs. The East […]
Part 1 of a 3 part series by Matthew Willcox - Human beings need reference points.
Part 2 of a 3 part series by Matthew Willcox - We have an instinctive reaction to unfairness.
Part 3 of a 3 part series by Matthew Willcox - (In most cases) we identify with underdogs more than we do with top dogs.
Great ad from a local Challenger Brand in the Sunday papers...
It's Georgia's birthday today...or is it? A story about how indignation and a bending of the rules means she always gets a special day.
eatbigfish HQ is super excited to announce that we will be joining forces with the fabulous Marketing Academy to incorporate […]
Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit […]
Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be watching in 2013.