The Challenger Project

A Beautiful Constraint

Our new book – Out 19 January 2015

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‘An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn’t read like one. I think these guys nailed it.’

– Dan Wieden, Wieden + Kennedy

The Challenger Project

A place for inspiration, insights and advice

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In this month’s Challenger brand profile, we talk to Cassandra Stavrou, founder of Propercorn – one of the UK’s fastest growing brands – about delivering health and happiness to snackers across the country.

Working with eatbigfish

A different approach for success

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In 1999 we introduced the term Challenger Brand to the world, and since then we’ve been working with teams and businesses who need to behave differently to the market leader in order to succeed. Our collaborative way of working combined with our unique tools and processes will help you to challenge the status quo, find your advantage and achieve remarkable growth.


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