eatbigfish
Guest Post: Havaianas
Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out fo...
Superman was a Commie
Who knew Brett liked comic books? Well he does - but only the ones that contain lessons for Challenger Brands...
Guest Post: First National Bank
Abey Mokgwatsane, CEO at Ogilvy & Mather South Africa, writes about one of his challenger brands to watch out for in 2013: South Africa's Fi...
Welcoming Our New Guest Bloggers
Continuing our focus on brands to watch in 2013 - meet some friends of the challenger project who will be contributing stories from their re...
Getting Your Fans to Work for You
A couple of weeks ago Zoe, Brett and I went along to hear Seth Godin speak about his latest book- ...
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How Do You Fix a Spam Catastrophe? With More Spam.
In the last few years Authenticity has gone from a trend, to a buzz word, to a must in branding. By dealing with a mistake in their unique way, Mini show us how its done.
Putting the Music back into Music Television
So I’ve be pretty quiet on the blog for quite a while; it’s not because of the lack of interesting ...
20 Challenger Brands to Watch in 2013
Our top picks for Challenger Brand businesses who may -or may not- make an impact in 2013.
Help! I’m Horny
What are condoms for? If you ask Durex, they’ll probably tell you that condoms are for sex and that ...
3 Bits of Advice for Challenger Brands in 2013
Porter Gale, author of Your 'Network Is Your Net Worth' and ex-VP Marketing of Virgin America shares her three bits of advice for Challenger Brands in 2013.
Wings, Dreams and Nightmares
I should preface this post with the caveat that at eatbigfish, we are big fans of Nike as a very ...
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Using criticism to fuel innovation
Until recently, life in the village of Wonchi, Ethiopia, was undisturbed by the hyperconnected world that you and ...
A Health & Safety Demo with a Difference
To mark of 150 years of the London Underground - a classic story from the eatbigfish archives.
Junk Food…UnJunked
So the eatbigfish team have been gradually returning to the office this week – many of us slightly worse for ...
Making every pixel count
We’ve long been big fans as well as users of Vimeo at eatbigfish, it hosts all of our Challenger ...
How to Give a Goat
Georgia on the art of giving gifts of goats...
’3 Bits of Advice’ for would-be entrepreneurs
Returning with our semi-regular '3 Bits of Advice' series is David Hieatt, co-founder of Hiut Denim, as he gives us some super short and sweet advice for budding entrepreneurs.
The Browser You Love(d) to Hate
One to watch - a former Goliath now challenges the ghosts of their past.
Biting the Hand that Feeds You
You’ll be pleased to know that this is not a piece about Leveson. It’s about cycling. ‘A principle isn’t a ...
Zagging Against Planned Obsolescence
Since 1959 Vitsœ has made furniture that last a lifetime. In this video they take an explicit stance against against a world of waste.
The Art of Cultivating Ideas (and limes)
What fruitful plants and fertile innovation cultures have in common.
Dumb Ways to Die – a Challenger PSA
Warning. This will get stuck in your head. And it’s kind of gross. But this is Melbourne Metro’s latest PSA ...
Building a Challenger Brand – 3 Bits of Advice
James Watt, Co-founder and 'Head of Stuff' at BrewDog shares his '3 Bits of Advice' for building a Challenger Brand.