‘An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn’t read like one. I think these guys nailed it.’
– Dan Wieden, Wieden + Kennedy
The Challenger Consultancy. We enable ambitious brands of all shapes and sizes to do more with less.Latest
In 1999 we introduced the term Challenger Brand to the world, and since then we’ve been working with teams and businesses who need to behave differently to the market leader in order to succeed. Our collaborative way of working combined with our unique tools and processes will help you to challenge the status quo, find your advantage and achieve remarkable growth.