The Challenger Project

The Challenger Project

A place for inspiration, insights and advice

Challenger Brand Profile: Lyst

Chris Morton is co-founder of Lyst, an online fashion store that provides a personalised shopping experience to the user. Launched in 2011, Lyst has partnered with over 11,000 designers, attracted shoppers from 154 countries and reached 25M users in the last year.

A Beautiful Constraint

Our new book – out now

Hear some of our latest thinking and get your copy of the book
ABC Cover Pic

‘An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn’t read like one. I think these guys nailed it.’

– Dan Wieden, Wieden + Kennedy

How To Transform Your Limitations Into Advantages

The latest thinking from Adam Morgan & Mark Barden

Hire us to speak at your event

A thought-provoking speech providing simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation.


This site uses cookiesFind out more