The Challenger Project

A Beautiful Constraint

Our new book – out now

Hear some of our latest thinking and get your copy of the book
ABC Cover Pic

‘An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn’t read like one. I think these guys nailed it.’

– Dan Wieden, Wieden + Kennedy

The Challenger Project

A place for inspiration, insights and advice

Read our Q&A with the founder of New Zealand's fastest growing brand

We catch up with Peter Cullinane, ex-Saatchi ad man and founder of Lewis Road Creamery, the New Zealand dairy that’s achieving fame internationally, to discuss roadies, breast milk and how their turning category wisdom on its head.

How To Transform Your Limitations Into Advantages

The latest thinking from Adam Morgan & Mark Barden

Hire us to speak at your event

A thought-provoking speech providing simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation.


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