Outlooking

New Emotion, Good Fortune

A print out and play exercise that forces us to introduce a new and unexpected emotion into our category and explore what this would mean fo...

Hugh explores Outlooking – as a behaviour we can practice that has benefits for our brands and businesses.

A story about how overlaying the rules of another category helped in the race to save lives at Great Ormond Street Hospital.

Liv meets Hugo Spowers, founder of River Simple, the world’s first fuel cell car.

Most of us see opportunity in business, just as in life, as something that happens to us – or doesn’t! At best we see it as something we...