Identity

Challenger Brand Profile: Warby Parker

Co-founder Neil Blumenthal explains how being outsiders to the industry enabled them to take a completely fresh approach, rethinking the brand and purchasing experience both online and in stores.

Czech Brewing- Bernard

Guest Post: Bernard Beer

Gill Maguire, an international marketer and consultant in the Czech Republic, writes about one eastern European challenger brand she'll be watching in 2013.

Havaianas colour burst

Guest Post: Havaianas

Carlos Ricardo, VP Marketing Services at Mondolez International, picks one of his favourite Latin American challenger brands to watch out for in 2013.