The Challenger Project

Why Work With Us?

A different approach for success

Hear some of our clients talking about working with eatbigfish.


Our clients hire us to create a step-change in their fortunes — helping them figure out how best to seize a big opportunity, turn around a struggling brand, build a challenger culture or explore a new approach to innovation.

We bring a deep knowledge to the table of how to ‘do more with less’ which requires a fundamentally different mindset and method than the market leader. This method has proven itself with clients big and small across many different geographies and categories.

‘The results speak for themselves – we reversed a 3-year decline, and restored the brand to double-digit growth in just 18 months.’

Drew Munro, (former) CEO of Molson-Modelo Inc.


 Hear more about our recent work

Facilitated Workshops

A collaborative approach

Helping brands adopt a Challenger approach through facilitated workshops is at the heart of how we work. We bill ourselves as catalysts not consultants – our role is to have you create really fresh and novel ideas yourselves by helping you apply the methods of the Challenger to your business.

Workshop processes vary from one-off idea generation sessions to multi-stage global strategy programmes – we design and deliver a process using our tools and methods to meet your individual brief.


‘It brought the cross agency and key internal team together and made them feel like they were creating a future for the brand, which was absolutely invaluable.’

Miranda Sambles, Walkers


Contact us for more information


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