Communication
“…eeer there is a twig in my cider”
This put a massive grin on my face this morning. The film tells the story of Monteith a New Zealand cider ...
Picking the Wrong Fight
I’ve enjoyed watching Chick-fil-a over the years with their clever use of animated cows to encourage the world to ‘Eat ...
Help, I Need Less
Design conscious pharmaceutical company Help remedies launched a new online campaign yesterday, which takes a stand against the big pharmace...
challenger lighthouse big ad
It’s the beer talking
Kernel Brewery was started in 2009 by Evin O’Riordain, a man who had no experience of beer making and learnt ...
Don’t be a square
An interesting new TV and print campaign for Kellogg’s Rice Krispies Squares launched recently. It sees the brand tell ridiculous ...
Wanna Fight?
Firstly, I would like to apologies for arriving 11 years to late to the party, I hope you will excuse ...
Not for everybody
Founder and CEO of Quaker City Mercantile (formerly Gyro Worldwide) Steven Grasse talks about his take on the world of marketing, the import...
That book smells great
Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ...
Spam-Free Mailer
Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ...
Blatter on a Platter
Heidi Brauer tells us how Kulula became a people's champion during World Cup 2010.
The stuff dreams are made of
Two different friends sent me this image. Both sent it to me because it is cute. And it is. But ...
A bitter pill to swallow
Saw this great poster on the tube yesterday advertising a ‘Clear Pill’, a product which allows you to access 100% ...
What a Corker!
Went to try out a new bistro bar the other day. It’s called Beaujolais. I like wine so I always ...
Strike me pink!
A year ago, the Mexican Government started a line of Pink Taxis in Puebla. The taxis are just for women ...
A better alternative
In November 2010, the German Sustainable Congress took place. This year marked a record number with 1,300 visitors. Amongst them ...
When is a cover not just a cover?
I was given this last year – the Observer’s Book of Pond Life. It was part of a series of ...
Don’t Text and Drive
By now many of you will have heard or read about Oprah Winfrey’s campaign to end texting while driving and ...
One person’s trash is another’s opportunity
This is a great example from the City Council in Auckland, NZ — turning the simple act of putting the ...
new-ad-4
.WWF – Social responsibility in a file format
This has to be one of the best ideas I’ve ever heard of and a fantastic example of seeing opportunity ...
RIP Paul
Like a lot of Spanish fan, I had a soft spot for Paul, the physic octopus. Back in the World ...
Learning the hard way
Just read this great piece about Social Media and brands and how easy it is to screw to all up. ...
Adding colour to the obvious story
Led Zeppelin’s Jimmy Page is about to release a limited edition photographic autobiography with the cryptic tile of ‘Jimmy Page ...
Take the bore out of the chore
We’ve all been a little obsessed with VW’s recent work on changing behaviour; like when they painted pianos (and hooked ...