Comments for eatbigfish

Comment on If you’re selling sleep, how the hell do you compete? by Guy Manningham

Guy Manningham — Wed, 16 May 2012 23:29:52 +0000

If they could only do something about the construction site across the street banging away at 7am every morning…

Comment on Betabrand: 99% fiction, 1% fashion by Start with the Story | eatbigfish app 2

Start with the Story | eatbigfish app 2 — Wed, 16 May 2012 17:04:11 +0000

[...] This anecdote came to mind after lunching with Chris Lindland of Betabrand, where he talked about the impact of so-called “Hoodie Gate” on his business. (for more on Betabrand see here ) [...]

Comment on Blatter on a Platter by Start with the Story — eatbigfish

Start with the Story — eatbigfish — Wed, 16 May 2012 16:58:40 +0000

[...] to it to put yourself into new conversations. (Note: Kalula airlines is particularly good at this as this interview and their latest ad [...]

Comment on Betabrand: 99% fiction, 1% fashion by Start with the Story — eatbigfish

Start with the Story — eatbigfish — Wed, 16 May 2012 16:58:08 +0000

Comment on A white and gold dove and her more adventurous younger sibling by Jude Bliss

Jude Bliss — Wed, 16 May 2012 16:50:05 +0000

No I hadn’t but have just googled them. They look like they were a very similar brand to Kulula – even down to the green paint on the aircraft. Sounds like a big shame they were axed.

Comment on A white and gold dove and her more adventurous younger sibling by pete boland

pete boland — Mon, 07 May 2012 02:53:59 +0000

Jude – did you ever experience the Song subsidiary of Delta Airlines? This was a short-lived attempt by Delta to respond to SouthWest expansion and jetBlue’s arrival on the US airlines scene. Personally, I thought it was terrific – Song had innovative entertainment, a great cabin staff attitude and low prices. It felt like they actually enjoyed being in the airline business (cf Delta parent, United, Continental, US Airways et al). According to a Delta airlines marketing manager, Song’s success threatened Delta’s business model so they axed it…classic…

Comment on Why Does Status Always Have To Be So Serious?   by pete boland

pete boland — Mon, 07 May 2012 02:44:26 +0000

great article – thanks for the reminder that there are no category rules on wit and emotion – thank god for virgin and apple…! Good reminder also that connecting with consumers is about having a personality – I don’t think personally it matters whether it’s full of wit and invention or deadly serious – as long as it feels genuine and full of empathy….just my 2 cents…

Comment on What happened to the Crazy Ones? by Mark Barden

Mark Barden — Thu, 26 Apr 2012 20:02:31 +0000

This post is not about the death of Apple. It’s about the ordinariness of its communications — possibly the only broken bit. Even the ad contrarian agrees with me:

http://adcontrarian.blogspot.com.au/2012/04/it-didnt-take-long.html

Comment on What happened to the Crazy Ones? by Sandip Mahapatra

Sandip Mahapatra — Mon, 23 Apr 2012 18:10:05 +0000

Seems to me here we all are mourning the death of ‘Apple Computer’. And while I sit here working on my Mac, I continue to access that thread. But then I get up from my desk and touch my iPad I think 600 billion. The small fish we used to know so well has grown up.

Comment on Authentically Inauthentic by Helen Redstone

Helen Redstone — Wed, 18 Apr 2012 10:01:41 +0000

Hi Renata, thanks for the comment. To be honest I hadn’t even considered that vacuum packing had anything to do with disease prevention, assuming it was to preserve the shelf life of food travelling from a factory and being stored in warehouses. I suppose that is the challenge for FCMG – how do you to signify a premium and artisan product in packaging without compromising product quality.