We all know that ‘the medium is the message’ but, if we are honest, we rarely practice this principle in our default media choices. Yet if we genuinely want to build lasting relationships with our consumers shouldn’t we select our media with the same imagination and effort that we put into carefully crafting our communication? This year let’s choose our media as if we were choosing a gift for someone special.

Little Things: Icebreaker and the Baacode

Read the story and make your own book.

Keep it Real: Howies and The Giant Label

Read the story and make your own book.

Show the Love: Green Thing’s Glove Love

Read the story and make your own book.

Surprise, Surprise: Ted Baker and the Mirror Message

Read the story and make your own book.