Community and Vegetables
Guy Watson, founder of Riverford Organic Vegetables, charts the perils, pitfalls and payback of building a community over the last 10 years.
Challenger
The Big Fish Inside
Mark spends an evening with four Challenger CMOs and two CEOs.
COMMUNITIES
This month we've been talking about community. What makes it? What breaks it? What it feels like in our local neighbourhoods? What it looks ...
Common Cause
Liv addresses our current brand obsession with community, explores its real world meaning and learns some lessons for the brand, business an...
The One Word Story
An exercise to illustrate the power of collective creativity and help us understand what it takes to co-create as a team.
PEOPLE POWER
A story that celebrates the power of collective creativity, and the energy and efficiency of the biggest innovation department in the world.
Only Connect
Ruth Coughlan from Camper celebrates the Mallorcan brand’s culture of collaboration and embraces the contradiction it brings.
Fairest of All
Founder of Dilmah tea, Merrill Fernando, shares his own beliefs about the true meaning of Fair Trade in today’s global tea market.
challenger lighthouse big ad
Pink Stinks
Abi Moore, founder of Pink Stinks, tells us why she believes that for young girls soft and sparkly is damaging and dangerous!
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Life After Birth
Rasmus and Nikolai, Founders of Danish baby brand iiamo, pay Liv a visit to talk about how their four core beliefs about parenthood really drive everything they do.
The Cult of Zappos
After a visit to Zappos HQ in Las Vegas Mark explores 'The Cult of Zappos', its roots in rave culture, and how it might transform capitalism!
Writing On The Wall
Zappos CEO Tony Hsieh tells Mark how their values, mounted on the lobby wall in Vegas, act not only to welcome visitors and employees but also as a clear and direct emergency exit….
Beliefs with Teeth
If you are a first time visitor, hello and welcome to the Challenger Project. If you are a regular, nice to have you back. So what’s up this month? Well we’ve decided to go back our roots and spe...
Words, Weapons and a Wooden Horse
Brett explores how Chinese Challenger Li-Ning is taking on the two global sports giants.
Fake It Till You Make It.
Preethi Nair, Management Consultant turned successful author, shares the secret to her success. When it comes to publishing and publicity saying is doing.
Only Connect
Joanna Yates, founder of Spark London Theatre group, explores how storytelling brings us together.
Kindling For The Fire
Dave Hieatt, co-founder of the Do Lectures explains how, when it comes to inspiring action, you need to start with words.
Saying IS Doing
Gill Ereaut from Linguistic Landscapes argues that Saying is Doing - and that understanding the way your language habits are constraining you can free you up to think and act differently.
Fast Food Stanislavsky
Rob Poynton from On Your Feet teaches us a method from improvisational theatre to help us to find ways to be what we say.
Be Seen, Be Heard
We meet the Manchester United Supporters Trust President Richard Hytner to hear how the supporters are finally getting their message across to the Glazers loud and clear.
Fit for a King
We hear how King Louis XVI helped the humble potato overcome centuries of fear and loathing in Europe to make its journey safely onto our plate.
Saying vs. Doing
This month we’ve been making time between workshops to do a lot of talking with a lot of Doers. Liv has had breakfast with Veteran Labour Politician Tony Benn, Lunch with Do Lectures Co-Founder Dave...
Gift Media
A new way to think about choosing our media
Making the Digital Physical
Russell Davies talks about the evolving relationship between the digital and the physical world.